Elon Musk, the world’s richest man, announced his entry into the perfume industry on Tuesday, promoting a “Burnt Hair” fragrance that he says sold 10,000 bottles within hours of its release, continuing the billionaire’s record. to capitalize on humor and an enthusiastic fan base. . Turn seemingly joke products into desirable merchandise.
On Tuesday, Musk took to social media to promote his new fragrance, “Burnt Hair,” calling it “the best perfume in the world” and changing his Twitter bio to “The Perfume Salesman.”
The fragrance is on sale for $100 a bottle on the website of The Boring Company, Musk’s tunneling firm, which described the scent as “the essence of hateful desire.”
In addition to dollars, the Tesla boss said the popular meme-based cryptocurrency could be used to buy “Burnt Hair,” which he described as an “all-in-one product.”
Musk said that more than 5,000 bottles of “Burned Hair” sold out less than two hours after posting the release.
Perfume sales had already crossed the 10,000-bottle mark early Wednesday morning, Musk wrote in a tweet, meaning he made $1 million in sales within six hours of product launch.
With a name like mine, entering the perfume industry was inevitable. Why did I fight for so long? Musk joked on Twitter, recognizing his last name from the perfume shop.
$215.4 billion. This is Musk’s estimated net worth, according to Forbes’ real-time tracker. This number makes him the richest person on the planet, comfortably ahead of French fashion mogul Bernard Arnault ($146.3 billion) and Amazon founder Jeff Bezos ($135.6 billion), who both hold the top spot. second and third place, respectively.
Musk, who has a dedicated and enthusiastic following, has a history of bringing seemingly joke products to market with great success. Notably, this includes a limited-edition flamethrower, also sold by The Boring Company, which quickly sold out and alarmed lawmakers and police officers. Musk has released other products, through his electric car company Tesla, SpaceX and The Boring Company, including surfboards and red satin tequila shorts. But Musk’s pranks and online influence have landed him in trouble in the past, and the way his tweets moved markets has drawn scrutiny from lawmakers, as well as numerous lawsuits and regulatory investigations.
